FEATURED CASE STUDIES

A closer look at a few projects where thoughtful design and strategy helped bring a brand to life.

BiBi's Middle Eastern Kitchen

Brand Evolution &
Ongoing Digital Strategy

Vanier Business Improvement Area

Multi-Stakeholder
Digital Repositioning

BiBi’s Middle Eastern Kitchen

Brand Evolution & Digital Growth

BiBi’s Middle Eastern Kitchen has been a long-term creative partnership. While I originally designed the restaurant’s first website using an existing brand, the business continued to grow and evolve — and eventually it was time for the brand to evolve with it.

The project began with a full brand refresh, including the development of comprehensive brand guidelines to create a cohesive and modern visual identity. From there, the website was redesigned to reflect the energy and personality of the restaurant while maintaining a clear, intuitive structure for guests.

Today, the collaboration continues through ongoing digital strategy, including social media direction, email marketing, advertising, and the design of various marketing materials. The goal is always the same: ensuring the brand continues to grow in a way that feels authentic, polished, and aligned with the business.

Project Highlights

Brand refresh and development of comprehensive brand guidelines
Website redesign and refined user experience
Ongoing digital strategy across email, social media, and advertising
Marketing materials and design support across multiple channels

Impact:
A cohesive brand and digital presence that has evolved alongside the business for more than six years.

Vanier BIA

Building a Digital Platform for a Growing Community

When I began working with the Vanier BIA, the organization had recently developed a new brand but lacked a digital platform capable of bringing that identity to life. The existing website was largely static and offered limited functionality for the organization’s many audiences.

The opportunity was to transform the site into a central hub for the community — one that could support merchants, stakeholders, residents, and visitors alike. The new website introduced a fully restructured architecture, including a merchant directory, resource hub, event listings, and expanded storytelling about the community.

Beyond the website, the partnership has grown to include the rebranding of multiple signature events, the design of the organization’s annual fundraising event website, the redevelopment of their Shopify merchandise store, and the creation of merchant resource guides and ongoing communications.

Project Highlights

Complete website redesign and new site architecture
Merchant directory, resource hub, and event platform development
Rebranding of three signature community events
Design of the Partage Beechwood fundraising event website
Shopify merchandise store redesign
Merchant resource guides and ongoing marketing design
Email marketing strategy and digital communications

Impact:
A cohesive digital ecosystem that strengthens communication with merchants while elevating Vanier’s presence locally, provincially, and beyond.

Marcia Nash Real Estate

Creating a Personal Brand with Presence

For Marcia Nash Real Estate, the project began at the start of a new chapter. After decades in the industry, Marcia was launching her independent brand and needed a complete visual identity that reflected both her experience and her personalized approach to real estate.

The process began with the development of a full brand identity designed to convey professionalism, warmth, and trust — qualities that have defined her reputation in the market. From there, the website was designed to serve as the foundation of her digital presence, presenting her services clearly while maintaining a refined and boutique feel.

The collaboration continues through ongoing marketing design and digital strategy, including email communications, signage, and materials that support a consistent and recognizable brand presence.

Project Highlights

Full brand identity development
Website design and digital presence creation
Real estate signage and marketing materials
Ongoing email marketing and digital support

Impact:
A refined brand and digital platform that positions Marcia as a trusted authority in her market.

ADDITIONAL PROJECTS

A selection of additional brands and organizations I’ve had the pleasure of collaborating with.

Control Your Costs

For Control Your Costs, a cost-control platform built specifically for restaurant owners, the focus was on clarity and usability. The website needed to communicate a powerful concept in a simple, accessible way — translating operational strategy into a clean, intuitive digital experience. The result is a streamlined platform that reflects the precision of the tool itself, positioning CYC as both practical and forward-thinking within the hospitality industry.

Partage Beechwood

A refreshed website for Partage Beechwood, the Vanier BIA’s signature fundraising event in support of Partage Vanier, the community food bank. This year’s redesign brought the event theme to life through content development and copywriting. Visual branding was developed by BirdDog Design Studio.

OCOBIA

A full website redesign for the Ottawa Coalition of Business Improvement Areas, focused on modernizing the site and updating content to better reflect the organization’s current structure and goals. This project included content development, refreshed copywriting, and a streamlined layout to serve BIAs across the city.

iSPARK Consulting

For iSPARK, a sport-inspired, business-driven™ consulting agency, the focus was on elevating their online presence through the power of storytelling. The redesign infused the energy and spark of their dynamic team, showcasing the exceptional services they offer while highlighting the fun and passion they bring to every project. The result is a vibrant, engaging platform that reflects both their expertise and their love for what they do.

VBIA Merch Shop

For the Vanier Business Improvement Area, an e-commerce site redesign was undertaken to align seamlessly with the main VBIA brand. Custom mockups were created for each product, ensuring a cohesive and visually appealing shopping experience. The updated site provides a modern and efficient platform for customers to explore and purchase products effortlessly.

Sheffe Consulting Inc.

Sheffe Consulting Inc., a professional award-winning facilitation and consulting company, underwent a complete redesign of their company website. The project focused on creating a clean, modern, user-friendly interface that effectively showcases their comprehensive services and extensive expertise.

Spo Ho Xperience™

A website was designed for iSPARK Consulting Inc.’s national sport tourism conference, reflecting the event’s dynamic and professional nature. The website serves as a central hub for information and updates, catering to a diverse audience of sport and tourism professionals.

Monkey Rock Music

A digital media kit was created for Monkey Rock Music, a kid’s entertainment company known for their high energy rock shows, to attract and bid on larger events and festivals. The primary focus was on crafting a dynamic webpage to showcase their offerings and appeal to potential clients.

Muckleston & Brockwell

For Muckleston & Brockwell, a well-known Ottawa butcher, an e-commerce site was designed, providing a seamless online shopping experience. This included content creation for the website, such as informative articles aligning with the shop’s commitment to sourcing the highest quality proteins.

Zenspired Shop

An e-commerce platform was designed for a brand focused on accessories with a spiritual touch. The approach ensured seamless integration of the brand’s essence into the design, embodying its distinct soul and identity.

Dr. Mossii Skincare

Dr. Mossii, an online natural skin-care brand based in Seattle, saw the development of its brand identity, including a brand aesthetic and product labeling that resonates with its natural, sustainable ethos as well as a website design that aligned with the brand’s holistic approach.

FEATURED CASE STUDIES