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Design that moves your business forward.

Strategic branding and websites built with clarity, purpose, and intention.

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SERVICES & OFFERINGS

Thoughtfully crafted design services tailored to ambitious brands ready to grow with clarity and intention.

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Web Design & Development

Strategic, custom-built websites designed to reflect your brand and convert with clarity.

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Content Creation

Long-form content, newsletters, and messaging built to position you as an authority.

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Digital Strategy

Comprehensive guidance to align your website, content, and growth plan into one cohesive direction.

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Behind KW Design

Great design begins with clarity.

Every project starts with intention — understanding where you are, where you’re going, and how your digital presence should support that growth. I work closely with founders and businesses to build thoughtful, strategic websites and content that feel aligned, elevated, and built to last.

This isn’t about trends.
It’s about direction.

The Process

Every project begins with clarity and moves forward with intention. Here’s what working together looks like.

Discovery & Direction

We begin with a focused conversation to understand your business, goals, audience, and long-term vision. Strategy comes first — always.

Design & Development

With a clear direction in place, I craft your website and content with precision, structure, and alignment.

Launch & Support

Once everything is refined and approved, we launch with confidence — ensuring your digital presence supports your growth from day one.

“As a small restaurant, we were hard-pressed to find a web designer that fit within our budget who also delivered a high quality site. Hiring KW Design solved both of those problems and the customizable monthly management plan works perfectly for us.”

Adam, BiBi’s

“Beyond her talent, what sets her apart is reliability. Projects are delivered on time, communication is clear, and I know I can trust her to handle the details without constant oversight. That peace of mind is invaluable.”

Nathalie, Vanier BIA

“We engaged Kelly to inject some energy into our event website. Kelly came up with a clean and fun design that is 100% on brand with the edgy and buzzy vibe of our event. We highly recommend Kelly if your online presence needs a creative refresh.”

Krista, iSPARK

“Kelly doesn’t just design — she understands. She has an incredible ability to step into our vision, interpret our goals, and translate them into work that feels aligned and intentional.”

Nathalie, Vanier BIA

Design With Direction

Great design isn’t decoration — it’s structure.

It’s the result of understanding your goals, your audience, and the role your digital presence plays in your growth. Every decision, from layout to language, should serve a purpose.

I approach each project with clarity first. Strategy informs structure. Structure informs design. And design supports momentum.

When your website and content are aligned, they don’t just look refined
— they work.

View the Work

Organizations & Businesses I’ve Worked With

CASE STUDIES

Strategic design in action — from concept to execution.

BiBi's Middle Eastern Kitchen

Brand Evolution &
Ongoing Digital Strategy

Vanier Business Improvement Area

Multi-Stakeholder
Digital Repositioning

Marcia Nash Real Estate

Personal Brand &
Digital Positioning

ADDITIONAL PROJECTS

A selection of brands and organizations I’ve partnered with across industries.

Control Your Costs

For Control Your Costs, a cost-control platform built specifically for restaurant owners, the focus was on clarity and usability. The website needed to communicate a powerful concept in a simple, accessible way — translating operational strategy into a clean, intuitive digital experience. The result is a streamlined platform that reflects the precision of the tool itself, positioning CYC as both practical and forward-thinking within the hospitality industry.

Partage Beechwood

A refreshed website for Partage Beechwood, the Vanier BIA’s signature fundraising event in support of Partage Vanier, the community food bank. This year’s redesign brought the event theme to life through content development and copywriting. Visual branding was developed by BirdDog Design Studio.

OCOBIA

A full website redesign for the Ottawa Coalition of Business Improvement Areas, focused on modernizing the site and updating content to better reflect the organization’s current structure and goals. This project included content development, refreshed copywriting, and a streamlined layout to serve BIAs across the city.

iSPARK Consulting

For iSPARK, a sport-inspired, business-driven™ consulting agency, the focus was on elevating their online presence through the power of storytelling. The redesign infused the energy and spark of their dynamic team, showcasing the exceptional services they offer while highlighting the fun and passion they bring to every project. The result is a vibrant, engaging platform that reflects both their expertise and their love for what they do.

VBIA Merch Shop

For the Vanier Business Improvement Area, an e-commerce site redesign was undertaken to align seamlessly with the main VBIA brand. Custom mockups were created for each product, ensuring a cohesive and visually appealing shopping experience. The updated site provides a modern and efficient platform for customers to explore and purchase products effortlessly.

Sheffe Consulting Inc.

Sheffe Consulting Inc., a professional award-winning facilitation and consulting company, underwent a complete redesign of their company website. The project focused on creating a clean, modern, user-friendly interface that effectively showcases their comprehensive services and extensive expertise. 

Spo Ho Xperience™

A website was designed for iSPARK Consulting Inc.’s national sport tourism conference, reflecting the event’s dynamic and professional nature. The website serves as a central hub for information and updates, catering to a diverse audience of sport and tourism professionals.

Monkey Rock Music

A digital media kit was created for Monkey Rock Music, a kid’s entertainment company known for their high energy rock shows, to attract and bid on larger events and festivals. The primary focus was on crafting a dynamic webpage to showcase their offerings and appeal to potential clients.

Muckleston & Brockwell

For Muckleston & Brockwell, a well-known Ottawa butcher, an e-commerce site was designed, providing a seamless online shopping experience. This included content creation for the website, such as informative articles aligning with the shop’s commitment to sourcing the highest quality proteins.

Zenspired Shop

An e-commerce platform was designed for a brand focused on accessories with a spiritual touch. The approach ensured seamless integration of the brand’s essence into the design, embodying its distinct soul and identity.

Dr. Mossii Skincare

Dr. Mossii, an online natural skin-care brand based in Seattle, saw the development of its brand identity, including a brand aesthetic and product labeling that resonates with its natural, sustainable ethos as well as a website design that aligned with the brand’s holistic approach.

Thinking about a new website?

Whether you’re planning a full redesign or simply exploring ideas, every project begins with a conversation.

If you’d like to discuss your goals, ask a few questions, or see if we might be a good fit to work together, feel free to reach out.

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The Questions + Answers

01. How much does a custom website cost?

Website projects vary depending on scope, functionality, and content needs. Most projects begin with a discovery conversation so we can define the structure, goals, and user experience before providing a clear proposal. My focus is always on building a website that supports long-term growth rather than a quick template solution.

02. How long does it take to design a website?

Most website projects take between 4–8 weeks, depending on the size of the site and how quickly content and feedback are provided. Each project begins with a clear roadmap so timelines remain organized, realistic, and manageable.

03. Do you only design websites, or do you help with strategy too?

Strategy is an essential part of every project. Before any design begins, we define the structure, messaging, and goals of the site to ensure the final result is not only visually refined but also aligned with your business objectives.

04. Will I be able to update the website myself?

Yes. Websites are built on flexible platforms that allow you to easily update text, images, blog posts, and resources. Training and guidance are provided so you feel confident managing your content after launch.

05. Do you help with website content and copywriting?

Yes. Many clients need support shaping their messaging. I offer content strategy, long-form writing, newsletters, and website copy to ensure your content communicates clearly and reflects your brand.

06. What makes a website successful?

A successful website balances clarity, structure, and user experience. It should communicate your value quickly, guide visitors naturally through the site, and make it easy for them to take the next step.

07. Do you work with small businesses or larger organizations?

Both. I regularly work with small businesses, founders, and organizations that value thoughtful design and clear communication. The common thread is a commitment to building something intentional and well-structured.

08. What happens after the website launches?

After launch, many clients continue with ongoing support for updates, content creation, and strategic improvements. A website should evolve alongside your business, and support options are available to help maintain momentum.